European Real Estate Brand Ranking rates Newsec as one of the best in the Baltics
Europe’s biggest market survey of real estate brand value rates the international real estate consulting company Newsec as No. 1 in the Baltics in the “Brokers” category. The rankings, published by the European Real Estate Brand Institute, show Newsec earned 91.83 points for brand value out of the maximum of 100 possible points. It thus outranked other real estate service providers in the region including Colliers and Catella.
In the “Integrated Real Estate Managers” category of the same survey, Newsec ranked among the three strongest brands.
“The leading position in Europe’s biggest real estate brand rating confirms not just that Newsec’s name is known in the commercial real estate market thanks to appropriate and focused communication by the company, but also for the quality of the services provided in line with customers’ expectations. We are pleased with the confidence and loyalty expressed by market participants to the Newsec brand,” says Ugnius Meidus, the head of Newsec.
Last year, Newsec also took the first place in the market survey with 91.00 points for brand value in the “Brokers” category and the second place in the “Integrated Real Estate Managers” category.
The institute, which is based in Berlin and Vienna, each year rates the value of corporate brands in Europe’s real estate industry. It does so by surveying architects, asset managers, brokers, banks, advisors, investors, lawyers, and representatives of other related businesses in each country. They are asked to assess real estate industry brands in terms of value created based on a variety of criteria.
The study covers real estate and related-industry brands all over Europe, which are individually evaluated according to their area of business and market classification. The study’s authors divided the rated brands into ten geographic groups. A summary of the study is published online, and the institute puts out the full, nearly 250-page report together with expert commentaries as a separate publication.
In the study, over 91,000 industry experts were surveyed regarding more than 1,600 real estate brands.